Interactive Marketing Playbook
Brand Awareness

Meta Pixel builds retargeting audiences. Google Tag enables Performance Max remarketing. We consistently publish listings and content across YouTube, Instagram, and Email.

Lead Generation

Google PPC, Performance Max, Local Services Ads, YouTube, Meta Ads, and Organic Social work together to generate high-intent leads at every funnel stage.

Targeting

We target Buyers, Sellers, and Investors within 30–60 minutes of Texas A&M. Each campaign is tagged and segmented in Follow Up Boss for relevant follow-up.

Lead Management

Leads come from home lists, valuations, or general services. Agents have 15 minutes to claim before leads drop into a shared prospecting pool.

Follow Up Boss

New leads trigger smart drips, auto-task creation, and nurturing based on tags.

RealScout

Agents send property alerts with one click. Leads receive updates daily, weekly, or monthly.

Human Touch

Nurture starts after initial agent contact. Agents are supported, not replaced, by automation.

Transaction Support

Julie, our coordinator, handles contracts. Clients access everything in our live portal: stages, docs, resources.

Marketing Help

Grant drafts MLS entries, writes property copy, builds landing pages, and manages ads + newsletters.

Agent Accountability & Culture

We don’t micromanage. Agents own their pipeline. No quotas—just standards. Andy (4 yrs), Morgan (5 yrs), and Rylan (2 yrs) all built lasting businesses here.

Systems That Work If You Do

We rely on automations, transparency, and powerful tools to keep agents focused on relationships—not admin.